Quarterback Russell Wilson and his Seattle Seahawks teammates came to the New York area and won not only the Super Bowl but, in the part that matters to companies seeking athlete endorsers, the hearts and minds of those watching on television, according to Bloomberg


In the afterglow of the Seahawks' 43-8 victory over the Denver Broncos and their platinum endorser, quarterback Peyton Manning, Madison Avenue executives will flock to Wilson, said Bob Dorfman, executive director at San Francisco-based Baker Street Advertising. The win, Dorfman said, will result in at least another $2 million in endorsements, about four times what the second-year player was paid by the Seahawks this season.


"Small in stature, big in performance, personality, brains, charisma and hair, Russell Wilson has the goods to be a convincing -- and scandal-free -- pitchman for years to come," Dorfman said in an email during last night's game at MetLife Stadium in East Rutherford, N.J., which marked the National Football League's first attempt at a cold-weather outdoor Super Bowl.


"It'll help that he's intelligent, articulate and squeaky clean," Dorfman said.


Wilson's endorsement partners, according to Dorfman, are Seattle-based Alaska Airlines Inc., Nike Inc., Levi Strauss & Co. and American Family Mutual Insurance Co., which is based in Madison, Wis. In all, he makes about $1 million a year off the field, Dorfman estimated.