Count the Kicks and Amerigroup Iowa have announced the “Stirrup” the Stillbirth Prevention Conversation, an initiative to empower expectant Iowa women to talk to their providers about fetal movement monitoring in the third trimester of pregnancy. Count the Kicks, which began in Iowa, is credited with reducing Iowa’s stillbirth rate by nearly 32% in its first 10 years, (2008-2018); during that same time stillbirth rates in the rest of the U.S. remained relatively stagnant. The “Stirrup” Campaign, for which Amergroup provided $60,000 in support, will take the mom-focused campaign to the next level by providing stirrup covers to maternal health care providers in hopes of empowering moms to initiate this conversation with their providers and to share data directly from the free Count the Kicks app. By partnering with social service agencies, hospital systems, and local and state public health agencies, Amerigroup and Count the Kicks hopes to educate and empower more than 35,000 expectant Iowa women and save more babies from preventable stillbirth.