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Video
Wellmark partners with community leaders to promote COVID vaccine awareness
Friday, May 14, 2021 11:33 AM
A Wellmark Blue Cross and Blue Shield vaccination clinic for community members and employees has helped 450 Central Iowans receive the COVID-19 vaccine, and a
public service campaign
led by Wellmark aims to reach many more community members who have not yet been vaccinated. The health insurance company partnered with Urban Dreams, Hip-Hope Inc. and the Iowa Asian Alliance to promote the vaccination clinic held April 17 and May 8 among their respective communities, and also produced
public service announcement
-style videos in conjunction with leaders of
Urban Dreams and Hip-Hope Iowa
, the
Iowa Asian Alliance,
and the Iowa Department of Latino Affairs
(in English
and
Spanish
versions) to continue educating on the
importance of getting the COVID-19 vaccine. MercyOne helped community members register for the clinic, had health care providers there to administer the vaccines, and is following up with community members who could not attend the second clinic date. “The COVID-19 vaccine is our strongest asset to end the pandemic,” said Marci Chickering, Wellmark's chief human resources officer. “I want to thank our employees for taking time to get vaccinated and recognize each of our community partners for their efforts getting people signed up, encouraging their communities to complete the second dose, and for donating their time to create videos to continue vaccine awareness.”
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