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Video
Elbert: Bob Ray’s thoughtful legacy
McLellan: How to say, ‘I’m sorry’
In last week’s column, we examined the reasons why more brands are feeling the need to apologize in a very public and expensive fashion these days.
McLellan: Era of ‘we’re sorry’ advertising
Elbert: Understanding Hoover
Elbert: K.C.’s vision for D.M.
The Elbert Files: Finding Grant Wood
McLellan: You need to care about GDPR
Have you noticed the barrage of emails you received in the last week about changes in privacy policies?
McLellan: Are you forgetting xennials?
For the past several years, the world has been obsessed with the millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype.
McLellan: Time to double down?
If your business is like the majority of organizations in Central Iowa, things have been pretty good. Sales have been more plentiful and come a little easier. In fact, if you’re having any trouble at all, it’s hiring and keeping the right employees to serve all of that business.
McLellan: Where are you listening?
McLellan: Service needs human touch
My dad passed away a few weeks ago and, as executor, I’ve been making a lot of official phone calls to everyone from the Social Security Administration to Hyundai where his car lease was financed.
McLellan: We still aren’t wowing customers
McLellan: Should your company brand be on Instagram?
McLellan: Email marketing persists
McLellan: Facebook changes are coming
McLellan: Subscription trend grows
You can subscribe to just about anything today. I can remember, as a kid, that one of our neighbors got a fruit of the month shipment.
McLellan: Use your marketing voice
In last week’s column, I offered some evidence that voice is one of the most significant trends we marketers have had to face in a while.
McLellan: Are you in good voice?
McLellan: The cost of disregard
McLellan: Convenience equals currency
McLellan: Slow down when building trust
McLellan: How businesses can avoid the social media storm
McLellan: Old Navy gets reaction wrong
McLellan: A tale of two reactions
McLellan: Silence is not golden to your customers
McLellan: A twist on old-school tactics
McLellan: Facebook rethinks its algorithm
McLellan: Who already trusts you?
McLellan: The marketing plan recipe
McLellan: You can’t be anti-social today
McLellan: Your website is your workhorse
McLellan: You like us, you really like us
McLellan: The teacher is in the house
McLellan: The eyes have it on infographics
McLellan: Should you jump onto the podcast bandwagon?
McLellan: Consider video for your 2018 marketing plan
McLellan: You’ve got to multiply
McLellan: Google’s new twist on ads
McLellan: Drive to convert your audience
McLellan: Put your best face forward
McLellan: Could marketing make money?
McLellan: Is marketing dead?
McLellan: The power of automation
McLellan: Great versus remarkable
McLellan: Businesses risk not using digital engagement tools
McLellan: Reaching your 2017 goals
McLellan: The DNA of a marketing pro
McLellan: Today, smart marketing requires keeping score
McLellan: Is Dunkin’ dropping the ball along with the ‘Donuts’?
McLellan: Focus on the quality of your questions, not just the answers
McLellan: Where do AI and marketing collide?
McLellan: Five mechanics are needed to make a successful webinar
McLellan: Creating a webinar win
McLellan: Considered going outdoors?
McLellan: Mapping your customer’s journey
McLellan: What is customer journey mapping?
McLellan: Should your business blog?
The Elbert Files: Gov. Reynolds’ challenges
The Elbert Files: A green fantasy for Des Moines
McLellan: The top of your sales funnel
The Elbert Files: Novel set in 1970s Des Moines
McLellan: Why are you being social?
The Elbert Files: Bankers Trust’s first 100 years
McLellan: Moblie matters
The Elbert Files: Branstad’s conservative legacy
McLellan: Learning from United
The Elbert Files: Bob Stewart’s eight surgeries
McLellan: How do you sell yourself?
The Elbert Files: New life for historic site
McLellan: Identifying the right influencer
The Elbert Files: Our ‘cat cat’ stock market
McLellan: How are your emails being read?