Search only accepts letters and numbers.

| About

| BPC News

| Submit Releases

| Log Out

The Elbert Files: Searching for 'better angels'
The Elbert Files: A brief history of footgolf
The Elbert Files: State benefits from 'tax cuts'
The Elbert Files: E15 Won't Solve Problems
The Elbert Files: Hubbell vs. Reynolds
The Elbert Files: Is Steve King support fading?
The Elbert Files: Bringing women downtown
The Elbert Files: Family tales: How we got here
The Elbert Files: We expected better of UI
The Elbert Files: Our immigration enigma
The Elbert Files: Tax win for D.M., W.D.M.
The Elbert Files: Why Trump needs Russia
The Elbert Files: Insurance is key to NRA future
The Elbert Files: Fruhling made history fun

My friend Larry Fruhling wrote one of the best newspaper corrections ever.
The Elbert Files: Low dollar is ally in trade war
The Elbert Files: Distilling Kaul’s free spirit
The Elbert Files: Playwrights expose Steve King
Elbert: Bob Ray’s thoughtful legacy
McLellan: How to say, ‘I’m sorry’

In last week’s column, we examined the reasons why more brands are feeling the need to apologize in a very public and expensive fashion these days.
McLellan: Era of ‘we’re sorry’ advertising
Elbert: Understanding Hoover
Elbert: K.C.’s vision for D.M.
The Elbert Files: Finding Grant Wood
McLellan: You need to care about GDPR

Have you noticed the barrage of emails you received in the last week about changes in privacy policies?
McLellan: Are you forgetting xennials?

For the past several years, the world has been obsessed with the millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype.
McLellan: Time to double down?

If your business is like the majority of organizations in Central Iowa, things have been pretty good. Sales have been more plentiful and come a little easier. In fact, if you’re having any trouble at all, it’s hiring and keeping the right employees to serve all of that business.
McLellan: Where are you listening?
McLellan: Service needs human touch

My dad passed away a few weeks ago and, as executor, I’ve been making a lot of official phone calls to everyone from the Social Security Administration to Hyundai where his car lease was financed.
McLellan: We still aren’t wowing customers
McLellan: Should your company brand be on Instagram?
McLellan: Email marketing persists
McLellan: Facebook changes are coming
McLellan: Subscription trend grows

You can subscribe to just about anything today. I can remember, as a kid, that one of our neighbors got a fruit of the month shipment.
McLellan: Use your marketing voice

In last week’s column, I offered some evidence that voice is one of the most significant trends we marketers have had to face in a while.
McLellan: Are you in good voice?
McLellan: The cost of disregard
McLellan: Convenience equals currency
McLellan: Slow down when building trust
McLellan: How businesses can avoid the social media storm
McLellan: Old Navy gets reaction wrong
McLellan: A tale of two reactions
McLellan: Silence is not golden to your customers
McLellan: A twist on old-school tactics
McLellan: Facebook rethinks its algorithm
McLellan: Who already trusts you?
McLellan: The marketing plan recipe
McLellan: You can’t be anti-social today
McLellan: Your website is your workhorse
McLellan: You like us, you really like us
McLellan: The teacher is in the house
McLellan: The eyes have it on infographics
McLellan: Should you jump onto the podcast bandwagon?
McLellan: Consider video for your 2018 marketing plan
McLellan: You’ve got to multiply
McLellan: Google’s new twist on ads
McLellan: Drive to convert your audience
McLellan: Put your best face forward
McLellan: Could marketing make money?
McLellan: Is marketing dead?
McLellan: The power of automation
McLellan: Great versus remarkable
McLellan: Businesses risk not using digital engagement tools
McLellan: Reaching your 2017 goals
McLellan: The DNA of a marketing pro
McLellan: Today, smart marketing requires keeping score
McLellan: Is Dunkin’ dropping the ball along with the ‘Donuts’?
McLellan: Focus on the quality of your questions, not just the answers
McLellan: Where do AI and marketing collide?
McLellan: Five mechanics are needed to make a successful webinar
McLellan: Creating a webinar win
McLellan: Considered going outdoors?
McLellan: Mapping your customer’s journey
McLellan: What is customer journey mapping?
McLellan: Should your business blog?
The Elbert Files: Gov. Reynolds’ challenges
The Elbert Files: A green fantasy for Des Moines
McLellan: The top of your sales funnel
The Elbert Files: Novel set in 1970s Des Moines
McLellan: Why are you being social?
The Elbert Files: Bankers Trust’s first 100 years
McLellan: Moblie matters