How is our population changing, and what does that mean for your business?

Those are the questions we set out to find the answers to in our Population Issue. 

The short answer: Greater Des Moines is growing, and that’s good for our workforce. But we wanted to take a deeper look at the numbers in order to see how the changing demographics of our state could be affecting your business now and in the future.

Consider these interesting findings about the changing population landscape in Iowa:

- In the past three years, the Des Moines-West Des Moines metropolitan statistical area (MSA) is growing faster than other Midwest cities. 
- Greater Des Moines is driving the overall population growth in Iowa, and without it, the state’s overall population would actually have declined in the past three years.
- Des Moines is doing a good job of attracting and retaining young workers, which is a good thing for workforce development in the area. 
- Polk County’s 65-plus demographic is the highest in the state, and we have stakeholders who are focused on helping leverage their expertise.

Visit these pages to take a closer look at some of the population numbers as they pertain to Central Iowa and the state.

The past three years
How has the population changed and how does Greater Des Moines compare to both neighboring Midwest cities and other cities in the state. 

Where are the Skilled workers?
Check out this look at Greater Des Moines’ and Iowa’s ability to retain skilled 35- to 44-year-old workers.

The urban-rural divide
Does the urban-rural divide in Iowa matter for your business? 

The graying workforce
As a city, an increase in the number of people ages 50 and older will present challenges and a need for strategic thinking.