Wellmark Blue Cross and Blue Shield partnered with WebMD to provide customers with WebMD's Health Services wellness platform. The services will help employers promote wellness and help individuals make healthy lifestyle changes.

The core component of the WebMD offering is a personalized wellness center on myWellmark.com that helps users define what's important, discover what motivates them, and take actions to improve their health and well-being.

The site integrates behavioral science and consumer marketing technology so healthier habits become permanent.