Mercy Health Network, one of Iowa’s largest organizations with more than 20,000 employees, officially changed its name today and unveiled a new brand — MercyOne. 

The Des Moines-based health system’s rebranding reflects the organization’s significant growth over the last 20 years and is a key step in connecting its many points of care across the state and surrounding regions, the organization said in a release. The regional health system’s hospitals and clinics currently operate under 16 different brands. 

Bob Ritz, president and CEO of MercyOne, said the effort will make it easier for consumers to identify care locations, enhance the coordination of medical expertise and services, and ensure consistent patient care experiences across all locations.

“We are excited to bring our mission and vision to life with the unified brand,” Ritz said in a statement. “Becoming MercyOne allows us to be more recognizable to the people and communities we serve and celebrates the remarkable work of teams across the state to build a better-connected system of care and services.” 

With the new brand, MercyOne’s 18 owned and joint venture medical centers and hospitals, as well as its network of family and specialty clinics and related care facilities, will modify their names and adopt the new logo. New names will now link facilities regionally to the communities served. Locally, for instance, Mercy Medical Center-Des Moines will now be known as MercyOne Des Moines Medical Center. 

The organizations will also have one common website, which each MercyOne location will transition to by the end of February. 

Mercy Health Network was formed in 1998 under a joint operating agreement between Englewood, Colo.-based Catholic Health Initiatives and Trinity Health, which is based in Livonia, Minn. Catholic Health Initiatives also formally rebranded today as CommonSpirit Health, following its merger with San Francisco-based Dignity Health. 

Due to the size of MercyOne’s rebranding, signage changes will be phased in over several years, in coordination with the system’s continued capital investments in new facilities, medical equipment and technology advancements. 

“Our new name and brand look represent an important step in coming together as an organization,” said Janell Pittman, chief marketing and digital strategy officer at MercyOne, who led the branding effort for the system. “The unified brand launch extends and amplifies the impact of work to unify our culture and supports many of our strategic initiatives.”

The health system is launching a multifaceted communications program to introduce communities to the MercyOne brand. In addition to the new name and logo, the branding initiative is anchored in a new tagline: “Your best life. Our one purpose.”

Also, a new television commercial introducing MercyOne will debut in many Iowa markets during Sunday’s Super Bowl telecast. To see a preview of that commercial, click here.