Dallas-based Integrity Marketing Group LLC, the nation’s largest independent distributor of life and health insurance products, recently acquired Heartland Retirement Group in Des Moines. As part of the transaction, Heartland’s CEO, Tyler Lainson, will become an owner in Integrity. Financial terms of the deal were not disclosed. Founded in 2009, Heartland is a full-service insurance marketing organization that has become a leader in the senior insurance market with agents in four regional locations across the Midwest. “Heartland’s vision from day one has been to be an organization for agents, built by agents,” Lainson said in a press release. “As we look to the future, we want to do even more for our team, and Integrity was a natural fit to help us get to the next level.” Heartland provides Medicare Supplement plans, Medicare Advantage, final expense insurance, traditional life insurance, annuities, prescription drug plans and other retirement solutions. In 2020, Heartland expects to issue more than $50 million in paid premiums, serving 40,000 American families.