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McLellan: Don’t forget to check in
BY DREW MCLELLAN
Friday, September 14, 2018 6:00 AM
McLellan: The upside to the recession
BY DREW MCLELLAN
Friday, September 7, 2018 6:00 AM
McLellan: Load up your bookshelf
BY DREW MCLELLAN
Friday, August 31, 2018 6:00 AM
McLellan: A few insights on content and how it’s being shared
BY DREW MCLELLAN
Friday, August 24, 2018 6:00 AM
McLellan: Sharpen your skills for spotting new trends
BY DREW MCLELLAN
Friday, August 17, 2018 6:00 AM
One of the truths about marketing is that our work often hints at or takes advantage of cultural trends that are on the rise. I love that we get to leverage emerging shifts and mine them for the truths they contain.
McLellan: How to handle bad reviews
BY DREW MCLELLAN
Friday, August 10, 2018 6:00 AM
McLellan: How to get ratings and reviews
BY DREW MCLELLAN
Friday, August 3, 2018 6:00 AM
McLellan: How do you recognize a transparent company?
BY DREW MCLELLAN
Friday, July 27, 2018 6:00 AM
McLellan: The hidden benefit of transparency
BY DREW MCLELLAN
Friday, July 20, 2018 6:00 AM
McLellan: How to say, ‘I’m sorry’
BY DREW MCLELLAN
Friday, July 13, 2018 6:00 AM
In last week’s column, we examined the reasons why more brands are feeling the need to apologize in a very public and expensive fashion these days.
McLellan: Era of ‘we’re sorry’ advertising
BY DREW MCLELLAN
Friday, July 6, 2018 6:00 AM
July 11: The Art & Science of Rebranding
Tuesday, July 3, 2018 11:09 AM
McLellan: Fool me once
BY DREW MCLELLAN
Monday, July 2, 2018 10:02 AM
McLellan: Word-of-mouth marketing becomes today's big influencer
BY DREW MCLELLAN
Friday, June 22, 2018 6:00 AM
Polk County hires PR firm to promote grants previously given to Christian schools
Tuesday, June 19, 2018 11:14 AM
The Polk County Board of Supervisors has hired, at public expense, a public relations firm to promote the board’s “thoughtful leadership and commitment” in handing out grants funded with gambling revenue.
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