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Marketing: Tribute to front-line workers

BY DREW MCLELLAN

Friday, July 3, 2020 6:00 AM
Marketing: How do we address Black Lives Matter?

BY DREW MCLELLAN

Thursday, June 25, 2020 6:00 AM
Marketing: Overcommunicate upfront

BY DREW MCLELLAN

Friday, June 19, 2020 6:00 AM
Community Choice Credit Union receives national marketing awards

Tuesday, June 16, 2020 11:15 AM

Community Choice Credit Union was recognized recently with several national marketing awards during the annual Diamond Awards celebration by the Credit Union National Association.
Marketing: Have you met your new customers?

BY DREW MCLELLAN

Friday, June 12, 2020 6:00 AM
Marketing: Does it even matter?

BY DREW MCLELLAN

Friday, June 5, 2020 6:00 AM
McLellan: What now?

BY DREW MCLELLAN

Friday, May 29, 2020 6:00 AM
Bank Iowa’s Fleming named Marketing Executive of the Year by Iowa AMA

Thursday, May 28, 2020 2:55 PM

Bank Iowa’s marketing team is celebrating seven marketing awards received from the American Marketing Association’s Iowa Chapter.
McLellan: In these unprecedented, challenging times of togetherness

BY DREW MCLELLAN

Friday, May 22, 2020 6:00 AM
Strategic America wins international awards for four local marketing campaigns

BY BUSINESS RECORD STAFF

Friday, May 15, 2020 10:42 AM

West Des Moines-based marketing firm Strategic America was recently recognized with four Hermes Creative Awards. The international competition draws thousands of entries from around the world each year in a variety of categories. Strategic America was recognized for client work in pro bono and integrated marketing. The agency won a Platinum award, the highest honor, for the “See Yourself Hungry” campaign for Food Bank of Iowa. The pro bono campaign used a video and banner ads to show viewers just how close food insecurity can be. The agency also collected top honors for two integrated marketing campaigns. “The Money is Real” campaign for the Iowa Finance Authority highlighted resources that first-time homebuyers can get from the state. The second was for Catch Des Moines’ “The Ss are Silent” campaign highlighting the amazing things happening in the Greater Des Moines community. Strategic America also received a Gold award for its work with Dorothy’s House, a home and safe space for survivors of sex trafficking. “Reclaim. Renew. Restore.” was part of a fundraising campaign to help fund a new home for survivors most in need.
McLellan: Are you ready to pivot?

BY DREW MCLELLAN

Friday, May 15, 2020 6:00 AM
McLellan: The new rules of engagement

BY DREW MCLELLAN

Friday, May 8, 2020 6:00 AM
McLellan: Not if but when

BY DREW MCLELLAN

Friday, May 1, 2020 6:00 AM
McLellan: We have more control than we think

BY DREW MCLELLAN

Friday, April 24, 2020 6:00 AM
McLellan: There’s a reason you feel stuck

BY DREW MCLELLAN

Friday, April 17, 2020 6:00 AM

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Looking for something older? Try our archive search

The Elbert Files: Racial scar left by freeway

As nominated by colleagues and peers, the essential workforce is full of ‘dedication and resolve’

Meet two of Des Moines’ community organizers fighting for change

West Des Moines, Google Fiber partnering to provide high-speed internet access to residents, businesses

Black Lives Matter: An issue dedicated to Black voices in our community

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