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McLellan: The hidden benefit of transparency

BY DREW MCLELLAN

Friday, July 20, 2018 6:00 AM
McLellan: How to say, ‘I’m sorry’

BY DREW MCLELLAN

Friday, July 13, 2018 6:00 AM

In last week’s column, we examined the reasons why more brands are feeling the need to apologize in a very public and expensive fashion these days.
McLellan: Era of ‘we’re sorry’ advertising

BY DREW MCLELLAN

Friday, July 6, 2018 6:00 AM
July 11: The Art & Science of Rebranding

Tuesday, July 3, 2018 11:09 AM
McLellan: Fool me once

BY DREW MCLELLAN

Monday, July 2, 2018 10:02 AM
McLellan: Word-of-mouth marketing becomes today's big influencer

BY DREW MCLELLAN

Friday, June 22, 2018 6:00 AM
Polk County hires PR firm to promote grants previously given to Christian schools

Tuesday, June 19, 2018 11:14 AM

The Polk County Board of Supervisors has hired, at public expense, a public relations firm to promote the board’s “thoughtful leadership and commitment” in handing out grants funded with gambling revenue.
ITA Group wins national award for ESOP video

Monday, June 18, 2018 2:37 PM

West Des Moines-based ITA Group, which creates and manages incentives, events and recognition programs, has been selected by the ESOP Association as the winner of the 2018 Annual Award for Communications Excellence in the video category for companies with over 250 employees.
Aureon HR awarded Top Blog honors at Digital Marketing Awards

Friday, June 15, 2018 3:48 PM

West Des Moines-based Aureon HR, a subsidiary of Aureon, was awarded the 2018 PrismHR Digital Marketing Awards in Best Blog category at the third annual Craigie Awards, hosted in San Antonio, Texas.
McLellan: Who has the influence?

BY DREW MCLELLAN

Friday, June 15, 2018 6:00 AM
Eight Seven Central wins Silver Addy for beer hall branding campaign

Wednesday, June 13, 2018 3:17 PM

Eight Seven Central, a Des Moines-based design and screen print studio, won a Silver Addy award at the American Advertising Awards annual national conference on June 8.
Eight Seven Central wins Silver Addy for beer hall branding campaign

Wednesday, June 13, 2018 11:00 AM

Eight Seven Central, a Des Moines-based design and screen print studio, won a Silver Addy award at the American Advertising Awards annual national conference on June 8.
June 29: Friday FYI - First Amendment Issues

Tuesday, June 12, 2018 10:56 AM
McLellan: You need to care about GDPR

BY DREW MCLELLAN

Friday, June 8, 2018 6:00 AM

Have you noticed the barrage of emails you received in the last week about changes in privacy policies?
Facebook, DMACC to offer new joint digital marketing certification

BY KATE HAYDEN

Monday, June 4, 2018 3:26 PM

Facebook’s Community Boost week is off and running over at Franklin Junior High School, where the tech giant announced a new marketing partnership with a Des Moines institution.

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2018 Forty Under 40 honorees announced

2018 Women of Influence

The Photo Issue: Michelle Book

Aureon HR sold to nation’s largest professional employer organization

NOTEBOOK: Waterfront living in Iowa? The prices could sink you

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