American Marketing Association Iowa is holding a Jan. 31 day-long event to discuss the trends and challenges facing the marketing industry.

The event will be held at the Drake University Olmsted Center, 2507 University Ave., Des Moines, from 8:30 a.m. to 4 p.m. Attendance is open to both members and nonmembers. Early-bird registration ends Dec. 31. Regular registration ends Jan. 24 at noon. Registration can be done online.