ITA Group, a Des Moines-based corporate engagement solutions company, has announced its acquisition of Boston-based market research and strategy firm Chadwick Martin Bailey. Financial terms of the deal were not disclosed. A data-driven market strategy firm, CMB “leverages advanced analytics, consumer psychology, and market strategy consulting to offer innovative solutions in market segment identification, brand health and positioning, customer journey and loyalty, and new product and service development,” ITA Group said in a release. ITA Group’s niche is creating and managing motivational events, incentives and recognition programs for employees. “Organizations are demanding to know the future,” said Tom Mahoney, ITA Group chairman and CEO. “They want predictive analytics that allow them to capitalize on their existing assets and create new opportunities for growth. This acquisition will give our clients and prospective clients the data-driven insights that can further drive their business.”