Host: AMA Iowa
About: It's a question those of us in business have asked time and time again - "What's my ROI on social media?" How often have you tried - in vain - to calculate your return on investment in digital and social media? In this session, Spencer X Smith will share the one social media metric no one is talking about, ROTOMA (Return on Top of Mind Awareness), and why you should start using this strategy instead.
When: 11:30 a.m. to 1 p.m.
Where: Hilton Garden Inn, West Des Moines
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