A hunger for meatless meat
The hunger for fake meat — or meatless meat — is getting bigger, even though a mere 7 percent of U.S. consumers say they are vegetarians. The latest sales numbers of plant-based meat alternatives reached $553 million in 2012, representing a growth spurt of 8 percent from 2010, Fortune reported. “We are doubling the business annually,” said Ethan Brown, CEO of Beyond Meat, which makes non-animal food products like the Beast Burger and has an active group of investors that includes Bill Gates and former Twitter execs Biz Stone and Evan Williams.
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