The Iowa Credit Union League’s holding company, Affiliates Management Co., and New York-based FinMkt announced a new partnership and the launch of CU DigiLend, a lending and point-of-sale financing technology for credit unions. CU DigiLend is a patented technology that will offer two services: one for local merchants to access a credit union’s loan products and another that allows credit unions to offer their product options to a network of merchants. CU DigiLend will launch with two Iowa credit unions, Peoples Credit Union and Greater Iowa Credit Union. “This tool is designed to level the playing field, enabling businesses to offer competitive financing options that attract more customers and drive sales,” Scott Zahnle, CEO at Greater Iowa Credit Union, said in a prepared statement. It’s a significant step forward in how we support small businesses and empower them to differentiate themselves in the market.”