After 20 years, WNBA still struggles for media exposure
Many doubted the WNBA would be around long when the women’s professional basketball league began play in 1997. But the league’s early stars gave it credibility, and this year, the WNBA plays its 20th season.
But there is still work to be done, according to BizWomen.com. Among the list of challenges is increasing media exposure. Read more