Anthologic, a Des Moines-based marketing and technology collective, announced it will consolidate its subsidiary brands Performance Marketing, Blue Traffic, Vector Haus and the recently acquired Gate House as the firm marks its 25th anniversary. The consolidation comes with key leadership changes, including founder Kevin Lentz who will step into the position of CEO and Sarah Miller has been promoted to president. “When the company started in 1999, there were no clients, two employees and massive hopes and dreams for what we wanted to build,” said Lentz in a prepared statement. “I’m honored to be surrounded by such a remarkable team of people day in and day out. From day one, we’ve always been about putting our people and relationships first and operating with a steadfast commitment to making ourselves better.”