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Every business should brand itself so consumers can decide if it’s a good match. A brand gives you a sense of that company’s culture and personality. It should answer the question: What are they like to work with?

You should be using your brand to do that same kind of sorting/weeding for employees, too.

Your interview questions should do more than tell you about the candidate. They should tell the candidate about you. Again, your brand should answer the question: What are they like to work with?

Sure, you have to ask the standards. But why not test the culture match, too?

Here are some McLellan Marketing Group (MMG) favorites:

What rules do you break at work?

What’s the first thing you do in the morning?

In a team environment, are you a motivator, player, leader or enthusiast?

If you were a salad dressing, what kind would you be and why?

Persuade me to move to Des Moines.

How do you manage stress?

What’s your personal motto?

What’s your definition of working too hard?

If I met one of your former co-workers at a barbecue and they’d had a beer or two, what would they tell me about you?

If you could have one superpower, what would you choose?

I’m not suggesting these are the questions for you. These questions speak to the MMG brand. Each gives a candidate a sense of MMG and the people who work there.

So, knowing your culture like you do, what might your branded interview questions be about?

Drew McLellan is Top Dog at McLellan Marketing Group and blogs at www.drewsmarketingminute.com. He can be reached at Drew@MclellanMarketing.com. © 2010 Drew McLellan