Iowa City-based TMone has leased 10,000 square feet at Stefon Plaza, 200 Army Post Road, Des Moines, to be the site of a call center.

Jon Burchert, chief operating officer of TMone, said the company anticipates hiring 100 full-time employees within its first year of operations in Des Moines to run the call center, which focuses on customer relationship and database marketing and management.

Though 60 to 70 percent of TMone’s customers are gained through some type of business-to-business transaction, Burchert said the company has no immediate plans to seek new business in Des Moines, but it will probably eventually market to Des Moines-based companies.

The main draw to Des Moines, he said, is the opportunity to hire new employees and take advantage of the additional capacity of the “state-of-the-art” facility that Knapp Properties Inc. was able to furnish for the business process outsourcing firm. Casey Shelton of Knapp Properties brokered the lease.

TMone began looking at Des Moines after plans to open a call center in Cedar Rapids were derailed this summer by the Floods of 2008.

While no official launch date has been set, the company plans to take occupancy of the space in November.