Marketing and Branding

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American Marketing Association names Iowa chapter top performer

The American Marketing Association has named AMA Iowa as its top performer among more than 70 chapters in the United States and Canada. As the Gold Chapter of the Year for 2017-2018, the top Chapter …

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Nov. 7: Creating Marketing Campaigns That Are Better Than Bacon

Host: Iowa Chapter of the American Marketing Association
About: When you launch a digital marketing campaign well, it pops (and sizzles). Alexa Hubley will give you a framework for launching successful, interconnected (and sometimes improvised) …

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Sam Hoyle to leave Greater Des Moines Partnership

The Greater Des Moines Partnership is seeking a vice president of communications after Media Relations Manager Sam Hoyle announced plans to launch his own business venture. Hoyle joined the Partnership in 2017 after working as a media …

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Nov. 15: How a Powerful Blog Strategy Can Boost Your Business

Host: Social Media Club Des Moines
About: Is your blog strategy effective? Join Social Media Club Des Moines for an expert panel to find out their best business blog tips. Our three panelists were finalists …

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Some quick takeaways from the Denim Summit

I sat in Thursday on a couple of the morning sessions of the second annual Denim Summit hosted by Denim Labs. The conference — created by Denim founder Gregory Bailey — brings together insurtech and …

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Best Up and Coming business leader: Matt Glynn pushing the limits

Matt Glynn came to be a partner in Performance Marketing “accidentally,” he says, which is to say, a partnership wasn’t quite in his crystal ball when Glynn joined the company.

“As Kevin [Lentz, president] would …

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NOTEBOOK: Social media pros bring together Chuck Long, UI experts for ‘Iowa Wave’ panel

Crowds packed Cowles Commons on Saturday, bringing lawn chairs and grabbing a beer in front of the 40-foot big screen. Even in Des Moines, the crowd was as wired for the Cyclones-Hawkeyes game as the …

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Sept. 21: Friday FYI: Win the Talent War with Internal PR

Host: PRSA Central Iowa
About: Tara Deering-Hansen will discuss how companies can distinguish themselves in this tight job market by focusing on their other customer audience — their employees. She will spell out the PR …

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DMACC opens enrollment for Facebook and digital marketing certificate

Des Moines Area Community College has opened enrollment for its new Facebook and Digital Marketing Certificate. The certificate program is part of Facebook’s initiative to train 1 million people across the U.S. by 2020; the …

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Oct. 3: The Evolution of Meredith Corp.

Host: Iowa Chapter of the American Marketing Association
About: In January 2018 Meredith Corp. closed on its acquisition of Time Inc., which doubled the size of the company; added many iconic brands, including People, InStyle, …