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Opinion

33716

Marketing: How is AI being used by marketers today?

Last week’s column explored some of the benefits of artificial intelligence when used in marketing and some of the reasons more marketers haven’t experimented with it, let alone adopt it.


But of course some have, …

33714

Mary Lincoln’s USDA

“An American Marriage,” Michael Burlingame’s book about the tumultuous marriage of Abraham and Mary Lincoln, contains interesting insights into how Mary Lincoln profited from the creation of the U.S. Department of Agriculture in 1862.


Before …

33683

The Elbert Files: Reapportionment

Recent releases of 2020 census data mark the beginning of the complicated process of redrawing Iowa’s political boundaries.

 

Reapportionment is something that has happened in Iowa every 10 years since 1930, when our congressional …

33680

On Leadership: Juggling leadership and parenting in today’s reality

Recently I was on a Zoom business call with a woman whose three young kids and very vocal hound dog all made appearances. She was mortified by the interruptions and apologized profusely. I told her …

33668

The Elbert Files: Red cats and road trips

Our son, Craig, did something this summer that Amy and I have never attempted during our 46 years of married life. He took his family cat, Reggie, on vacation. 


The trip began with what should …

33651

Guest opinion: DEI and the human workforce: The queer/straight equation

Submitted by Steve Petersen, founder, Bursting Through

Bursting Through is the storytelling movement for the queer/straight relationship. It is also a for-profit business founded by a queer man who had a very successful 27-year corporate …

33649

Guest opinion: One young professional perspective on return-to-office and hybrid workplaces

Submitted by Gregory Lin

Confused. Relieved. Micro-managed. Excited. Anxious. Indifferent. Ready. These are descriptors young professionals provided when I asked how they feel about returning to the office. 

In a recent survey of over 3,600 …

33638

The Elbert Files: A 1938 view of Iowa

A new book, “Republic of Detours: How the New Deal Paid Broke Writers to Rediscover America,” traces the work of more than 6,000 out-of-work writers to create travel and information guides for all 48 states …

33647

On Leadership: Reflections on leading through disruption

The last year and a half has been filled with constant disruption, from the ever-evolving pandemic, economic volatility and amplification of racial equity issues to the election — and for those of us in Iowa, …

33622

The Elbert Files: COVID’s big-boy pants

“Warren Buffett was a genius.”

Those words came from behind me and were muffled by a face mask. When I turned around I saw the eyes and forehead of my old friend K.C., who had …

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