Opinion

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Guest opinion: I just broke the biggest rule in branding

Submitted by Josh Fleming, vice president of marketing, Bank Iowa

Brand standards. Brand guidelines. Brand books. Marketers know these are gospel when it comes to building a brand. Once built, you simply don’t deviate from …

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COVID chaos

After all this time, you’d think we’d have a better handle on how to deal with coronavirus.

Instead, eight months into the worst worldwide pandemic in 100 years, it is generally accepted that the United …

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Guest opinion: When your motivation dips

By Christi Hegstad | President, MAP Professional Development

If you’re reading this, I’ll bet you are an achiever: You enjoy the sense of accomplishment, you want to make a difference in the world, you adore those blissful …

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Oct. 13: Time Mastery for the Present and Future

Oct. 13: Time Mastery for the Present and Future
Join NAWBO Iowa to discover the 12 categories of time management, related obstacles and proven tips and tools to improve the way you perceive and manage …

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Guest opinion: Real-world applications in the classroom help engage female students in STEM

By Tracy Sandbothe | Business teacher, Dowling Catholic High School


As a female teacher promoting STEM education, I see a lot of opportunities for young women entering the workforce. However, I know there have been …

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The Elbert Files: C.Y. Stephens magic

I was 7 years old in 1954 when Iowa State College President James Hilton came up with an idea for creating a closer bond between the school and the Ames community. 

His proposal was to …

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Guest opinion: The day our relationships changed

By Ellen Willadsen | Chief financial officer, Holmes Murphy

I think we can all admit our lives have changed quite a bit over the past months. On March 18, our Holmes Murphy offices, along with many …

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Guest opinion: Lessons of a staycation in unprecedented times

By Cindy Hughes-Anliker | Associate director, general management, UnitedHealthcare

In late December 2019, after a wonderful vacation in Arizona, my husband, Clark, and I made a promise to plan more getaways in 2020.

At the time, the …

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The Elbert Files: Kim in Wonderland

I was walking near the Des Moines Art Center when I saw my old friend K.C. His head was down, and he was mumbling to himself, which was not unusual. 
As I got closer I …

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Guest opinion: How horses exemplify staying positive in a negative world

By Kim Gratny, fullCIRCLE creative + coaching, and Michele Matt, Inspiring Solutions

Making time and space to reflect is one of the most influential growth-related choices I’ve ever made. Whatever the frequency, it’s helpful to think about …