By Cindy Hughes-Anliker | Associate director, general management for UnitedHealthcare Like many professionals, I’ve been burned a few times in my career. The last five years in particular have been a test of my guts, self-worth and …
Building a strong brand is an essential part of every business’s marketing efforts. It allows you to differentiate yourself from your competitors, it helps you withstand pricing pressures in the marketplace, and, when done well, …
Many of us have stories about things we’ve seen or heard in Des Moines’ skywalks.
My story happened 20 years ago when I was business editor of the Des Moines Register and took a job …
“Change is the very most natural thing, and life is mostly attitude and timing,” said JJ Walker, the singer-song writer, and it has always stuck with me. The hospitality business has never been more exciting, …
By Christi Hegstad | President, MAP Professional Development When my daughter was about to graduate from high school, a friend of mine — also the parent of a high school senior — shared how, since her …
If you’ve been online this past week, you’ve seen the uproar over the new Peloton bike commercial. If you haven’t seen the commercial, a man (holding his daughter’s hand) has his wife cover her eyes …
From half a block away I could tell something was bothering my friend K.C. The closer he came, the more animated he got.
“What are they thinking?” he asked when we met in front of …
By Jann Freed | Leadership development/change management consultant, The Genysys Group In 2013, I published a leadership book titled “Leading With Wisdom: Sage Advice From 100 Experts.” I interviewed more than 100 thought leaders, and my …
We’ve been doing a lot of brand work with clients lately — helping them define the promise that they want to make to the world at large, their customers and their team. One of the …
Farming and insurance are at opposite ends of the risk-taking spectrum, which makes it interesting that Iowa’s status as an insurance capital is rooted in the state’s agricultural heritage.
Farming is, and always has been, …
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