Opinion

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Guest Opinion: Black Women’s Equal Pay Day and white privilege

By Dawn Hafner | Senior vice president, Des Moines

Closing the gender pay gap is a popular initiative among women especially. But did you know that Aug. 22, 2019, was Black Women’s Equal Pay Day? That means …

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McLellan: Don’t lose what you’ve built

There’s been a lot of publicity and talk around GDPR, privacy concerns, data breaches and other risks to our businesses that are sneaking through the marketing door.

 These are getting all of the media attention, …

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The Elbert Files: A wobbly stock market

The Dow: September is historically a volatile month for investors, but it’s hard to imagine it being worse than August this year.

Last month, the Dow Jones industrial average posted several triple-digit direction changes, beginning …

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Guest opinion: Huerta: ‘Don’t wait to become an activist’

By Lisa Cushatt and Paula Plasencia | Chrysalis Foundation board members

Throughout history, women’s movements have been powerful. They have ended civil wars, secured laws protecting millions, elected female leaders and won the right to …

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Opinion: LGBTQ clinic emphasizes inclusivity in health care

Six years ago, the wheels of change started spinning in my home when my ninth grader said he identified as transgender. As his father, the most important thing for me to do was be there …

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McLellan: The benefits of Instagram

For the last two weeks, we’ve been exploring how brands can use Instagram to create community and connections.

Instagram Stories are different from regular Instagram posts because they come in a “slideshow” format, like the …

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The Elbert Files: East Village history

A nomination that recently placed a four-block commercial area in the East Village on the National Register of Historic Places contains many interesting nuggets.

For example, the city’s oldest gay bar, Blazing Saddle at 416 …

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Guest opinion: Finding courage in creativity

By Susan Hatten | Senior manager, corporate community engagement, Holmes Murphy 

The book currently taking space on my nightstand is the 2018 release by Elizabeth Gilbert, “Big Magic.” Not only was I curious to read Liz’s …

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McLellan: Putting Instagram to work

In last week’s column, we began the conversation about whether or not Instagram was a viable marketing tactic for your business. We covered having a business profile rather than a personal one and the fact …

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The Elbert Files: Putting lipstick on a pig

Gov. Kim Reynolds has created an interesting distraction from Iowa’s dirty water problem.

Instead of directly confronting the issue, which is increasingly a national embarrassment, she’s proposed a contest for Iowans to create videos promoting …