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Sales and Marketing

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Drake brings in former Nike CMO for Bucksbaum Lectureship

Greg Hoffman, Nike’s former chief marketing officer, will be the speaker at Drake University’s fall Bucksbaum Lectureship in Business. Hoffman’s lecture will cover how to build strong emotional connections between brands and consumers while emphasizing …
By Business Record Staff | Oct 10, 2024
Ames Regional Economic Alliance

New Ames Regional Economic Alliance announced

The Ames Chamber of Commerce is being rebranded to keep pace with its growing, regional mission, leaders of the organization announced today.

Eric Smidt

The Ames Chamber of Commerce will be rebranded as the Ames Regional …
By Michael Crumb | Jun 25, 2024
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ITA Group announces acquisition of Australian marketing agency

ITA Group, a global provider of employee engagement solutions based in West Des Moines, announced Tuesday the establishment of its Australia office through the acquisition of Sydney-based Performance Incentives. According to a news release, the …
By Business Record Staff | May 1, 2024
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Webspec acquires local Drupal development firm

Webspec, a Des Moines-based digital agency, has announced its acquisition of Covenant Design, a Drupal development firm headquartered in Des Moines. According to a news release, Drupal is an enterprise-level content management system that has …
By Business Record Staff | Apr 24, 2024
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Des Moines airport selects Departure Media as advertising partner

South Carolina-based airport advertising company Departure Media was named the winner of the advertising concessions contract at the Des Moines International Airport following a competitive bid process. The firm will manage the advertising program across …
By Business Record Staff | Apr 4, 2024
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Hy-Vee hires new chief marketing officer

Hy-Vee Inc. announced that it has hired Jessica Hendrix to be the West Des Moines-based grocery retailer’s chief marketing officer.

Jessica Hendrix

Hendrix, most recently president and CEO of Saatchi & Saatchi X, will join …
By Business Record Staff | Mar 26, 2024
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Stelter Co. announces promotions, appointments to its executive team

Stelter Co., a marketing company with a focus on nonprofits, announced March 21 the appointment of two employees to its executive leadership team. Zach Christensen has been promoted to vice president of strategy, innovation and …
By Business Record Staff | Mar 25, 2024
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Anthologic celebrates 25th anniversary with brand consolidation and key promotions

Anthologic, a Des Moines-based marketing and technology collective, announced it will consolidate its subsidiary brands Performance Marketing, Blue Traffic, Vector Haus and the recently acquired Gate House as the firm marks its 25th anniversary. The …
By Business Record Staff | Mar 1, 2024
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SPPG rebrands to Horizon Group

Market research company State Public Policy Group announced it has rebranded to Horizon Group. The new name reflects the organization’s “commitment to guiding clients through their entire journey, akin to the cycle of sunrise and …
By Business Record Staff | Jan 24, 2024
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Secretary Naig presents 2024 Renewable Fuels Marketing Awards

Iowa Secretary of Agriculture Mike Naig presented the 2024 Renewable Fuels Marketing Awards to Hy-Vee and Reil Oil Co. during the FUELIowa legislative conference on Jan. 9 in Des Moines. Hy-Vee, which sells a variety …
By Business Record Staff | Jan 15, 2024
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