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Sales and Marketing

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Beware of ‘negotiation’


”Jeffrey, teach me about negotiations!”

Why?

“Well, because my prospects always want to negotiate the deal.”

No, they want to negotiate your price.

“Well, yes.”

REALITY: People who want to negotiate your price are in …

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Facebook or website?


Five hundred million people have flocked to Facebook. Many businesses are jumping on the Facebook Brand Business page and shifting content from their own websites to the social media giant.

At the same time, they …

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LivingSocial launches in Des Moines

Online discount-finder LivingSocial launched today in Des Moines.

LivingSocial is a service that allows customers to receive e-mails detailing discounts at local businesses, and gives incentives for users to share the deals with others.

Des …

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Cyber Monday sets record for online sales

Cyber Monday numbers are even better than originally reported, according to Internet research firm comScore.

Online spending surpassed $1 billion on Monday, making it the heaviest online shopping day in history.

ComScore Chairman Gian Fulgoni …

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Online sales rise on Cyber Monday

Online sales rose 19 percent on Cyber Monday compared with last year, making yesterday the biggest Internet shopping day of the year so far, according to Coremetrics, an IBM Corp. subsidiary.

Online sales were up …

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Good start to Christmas shopping season

Preliminary results from the Black Friday weekend have pointed to a mostly positive start to the retail industry’s biggest selling period, MarketWatch.com reported.

The number of people who shopped in stores and online between Thursday …

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A better business plan


I have no business plan. I have no spreadsheet with five years of projected earnings. There are two reasons: Most business plans never come to fruition, and five-year sales projections are about as accurate as …

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Save 2011 dollars now


Whether your business has been rocked by the economic downturn or you’re among the lucky few who have seen their businesses grow during the past couple of years, everyone wants to save marketing dollars.

There …

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‘Small Business Saturday’ puts focus on local retail

Iowa’s small businesses are joining in a national campaign to urge shoppers to put small locally owned stores on their radar this weekend.

Rather than attempting to compete with big-box stores on Black Friday, small …

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OSHA warns retailers: Be safe on Friday

As retailers and consumers prepare for the Black Friday rush, others are warning stores to prevent a dangerous situation.

The Occupational Safety and Health Administration (OSHA) has issued a letter to merchants such as Target …