Sales and Marketing

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Cyber Monday sets record for online sales

Cyber Monday numbers are even better than originally reported, according to Internet research firm comScore.

Online spending surpassed $1 billion on Monday, making it the heaviest online shopping day in history.

ComScore Chairman Gian Fulgoni …

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Online sales rise on Cyber Monday

Online sales rose 19 percent on Cyber Monday compared with last year, making yesterday the biggest Internet shopping day of the year so far, according to Coremetrics, an IBM Corp. subsidiary.

Online sales were up …

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Good start to Christmas shopping season

Preliminary results from the Black Friday weekend have pointed to a mostly positive start to the retail industry’s biggest selling period, MarketWatch.com reported.

The number of people who shopped in stores and online between Thursday …

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A better business plan


I have no business plan. I have no spreadsheet with five years of projected earnings. There are two reasons: Most business plans never come to fruition, and five-year sales projections are about as accurate as …

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Save 2011 dollars now


Whether your business has been rocked by the economic downturn or you’re among the lucky few who have seen their businesses grow during the past couple of years, everyone wants to save marketing dollars.

There …

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‘Small Business Saturday’ puts focus on local retail

Iowa’s small businesses are joining in a national campaign to urge shoppers to put small locally owned stores on their radar this weekend.

Rather than attempting to compete with big-box stores on Black Friday, small …

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OSHA warns retailers: Be safe on Friday

As retailers and consumers prepare for the Black Friday rush, others are warning stores to prevent a dangerous situation.

The Occupational Safety and Health Administration (OSHA) has issued a letter to merchants such as Target …

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The chase is on for holiday shoppers

Wal-Mart Stores Inc. said it will match rivals’ prices on “Black Friday,” Reuters said. The move ups the ante in the battle to win sales on what is considered to be the kickoff to the …

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Hearts & wallets


Sales are made emotionally and justified logically.

Some people are heartstrong. Some people are headstrong. And most people, especially salespeople, don’t understand that the heart is a filter to a decision. They think most sales …

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Become an author


More than 80 percent of the population wants to write a book. If you’re among them, ask yourself if becoming a published author would serve your business or career.

Here are four smart marketing reasons …