AABP EP Awards 728x90

Sales and Marketing

12688

Bullet points don’t sell


We have become a bullet-point society. Blame it on USA Today if you want. A headline, some bullet points or, better yet, a chart, and voila – you’ve told a story. Experts tell us that …

DSC 6869

Meredith declares dividend

The Meredith Corp. board of directors declared a regular quarterly dividend of 23 cents per share, payable on Dec. 15 to shareholders of record on Nov. 30. The company has paid a dividend for 63 …

DSC 6869

U.S. retailers expected to report weak October sales gains

U.S. retailers might need an extra boost in the holiday shopping season, thanks in part to warm fall weather, of all things.

Retailers are poised to report their weakest monthly sales gains in six months …

DSC 6869

Majority of holiday shoppers to avoid credit cards

The National Foundation for Credit Counseling (NFCC) released results of an online poll yesterday that showed a majority of people are electing to pay for holiday shopping with cash or a debit card.

“Consumers are …

12672

Tweet now, tweet often


I asked an audience of 200 mature salespeople and sales managers, “How many of you have a Twitter account with more than 500 followers?”

Two people raised their hand.

One of them was me. Yikes.…

12673

Personal beats automated


I received a call from a blogger who had written a blog post that she was convinced I needed to read and would wholeheartedly agree with. I visited her site and read a compelling argument …

12651

A Closer Look: Josh Dreyer


Tell me about your job.

Basically what that entails is inside/outside sales for our three data loss prevention products. They protect businesses from leaking data from the inside out, whether maliciously or accidentally. About 93 …

12662

4 questions for Q-4


I am getting all sorts of SOS calls and e-mails asking for advice about what to do in Q-4. Simple – the same thing you should have been doing in Q-1, Q-2 and Q-3.

Calendar …

12663

Shake things up


Want to get your creative juices flowing? Try one of these tactics:

View the problem/product/desired result from a different seat on the bus: In other words, how would a 6-year-old child view it? A college …

12645

Get back to Las Vegas


I go to Las Vegas 20 times a year when the economy is normal. It’s been 10 times a year over the past two years.

Times are not normal.

But I’m here this week delivering …