Sales and Marketing

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Majority of holiday shoppers to avoid credit cards

The National Foundation for Credit Counseling (NFCC) released results of an online poll yesterday that showed a majority of people are electing to pay for holiday shopping with cash or a debit card.

“Consumers are …

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Tweet now, tweet often


I asked an audience of 200 mature salespeople and sales managers, “How many of you have a Twitter account with more than 500 followers?”

Two people raised their hand.

One of them was me. Yikes.…

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Personal beats automated


I received a call from a blogger who had written a blog post that she was convinced I needed to read and would wholeheartedly agree with. I visited her site and read a compelling argument …

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A Closer Look: Josh Dreyer


Tell me about your job.

Basically what that entails is inside/outside sales for our three data loss prevention products. They protect businesses from leaking data from the inside out, whether maliciously or accidentally. About 93 …

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4 questions for Q-4


I am getting all sorts of SOS calls and e-mails asking for advice about what to do in Q-4. Simple – the same thing you should have been doing in Q-1, Q-2 and Q-3.

Calendar …

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Shake things up


Want to get your creative juices flowing? Try one of these tactics:

View the problem/product/desired result from a different seat on the bus: In other words, how would a 6-year-old child view it? A college …

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Get back to Las Vegas


I go to Las Vegas 20 times a year when the economy is normal. It’s been 10 times a year over the past two years.

Times are not normal.

But I’m here this week delivering …

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Stay away from the ‘duh’


I recently saw an ad with the tagline “the difference is our people!” It doesn’t matter what business it was for, because many businesses claim this as their unique point of difference. No offense to …

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Ascending sales lead to holiday hopes

A rise in sales last month is giving retailers hope for a robust holiday shopping season, CNNMoney.com reported.

The U.S. Department of Commerce said retail sales were up 0.6 percent to $367.7 billion in September …

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Get with the program


The time for systems of selling has passed. The time for sales manipulation has passed. The time for “finding the pain” has passed. The time for “closing the sale” has way passed.

I wonder if …