Sales and Marketing

12627

Is viral video for you?


The proliferation of smart phones and the widespread acceptance of YouTube suggest that if anything, video is only going to become more common and more important. Video viewing is enjoying double- and triple-digit growth, and …

12607

Sell, and then up-sell


Walking through Seattle’s Pike Place Market (where the inspiration for the book “Fish!” came from, and also the location of the original Starbucks), I couldn’t resist the Queen Anne cherries. Huge and just picked.

“Give …

12608

What are you waiting for?


Apparently the recession officially ended in June 2009, according to the National Bureau of Economic Research. It doesn’t seem like the media got wind of the news. I’m not sure business owners have, either.

As …

12580

Get back to reality


Summer’s over. Vacation’s over. Lame “everyone’s on vacation” excuses are over.

Back to business. Back to work. Back to sales.

And back to reality. The economy still sucks. Business is still slow. Your competition is …

12581

You’re always ‘on’


I pulled into a local oil and lube business to get my oil changed. The guys had the bay doors closed to keep out the wind and clearly thought they were by themselves.

Just as …

DSC 6869

A little cheer for holiday hiring

Two consecutive months of sales gains may provide just enough confidence to trigger increased seasonal hiring by the nation’s retailers this year. However, the number of holiday workers added to retail payrolls in October, November …

12557

‘Normal’ won’t be back


Sales people are desperate to SELL something – but customers want to BUY. These days, fewer customers are “wanting.”

Selling versus buying is still the biggest gap in the world of sales and marketing. And …

12558

Are you boring them?


When was the last time you told a friend about an experience that was absolutely ordinary? A meal that was good. Customer service that was adequate. Nothing really wrong, but nothing special either.

We sure …

DSC 6869

Retail sees gains in August

Sales at U.S. retailers posted their largest sales increase in five months in August on strong receipts at gasoline stations and clothing outlets, according to Reuters.

The Commerce Department said on Tuesday total retail sales …

12533

‘Reality’ and marketing


We make fun of them, we swear we never watch them – yet they are everywhere. Reality shows.

They’re both grotesque and fascinating. They also contain some marketing lessons for us all.

High Emotion/Drama: There’s …