Sales and Marketing

“A– B – C. Always Be Closing.”

You may know that line from the infamous sales movie “Glengarry Glen Ross,” where Alec Baldwin plays himself. It’s a throwback sales training line from the 1960s. The …

Every business should have a working marketing plan. That means it’s a document you are actively using. It’s not in a three-ring binder. It’s not gathering dust on a shelf.

Whether you already have a …

Most people don’t know what to say on, what to do on, or what to do with social media. And it’s a club with more than 700 million members.

There has to be an opportunity …

Have you ever heard one of those radio spots where the poor announcer is talking so fast it sounds as if he or she didn’t take a breath for the entire 60 seconds?

That’s an …

Of all the business social media options, LinkedIn is the most valid and the most valuable. But it is not the ONLY.

In order to master business social media, it takes a successful combination of …

If you’re 40 or older, you’ll remember the generic product craze that struck supermarkets in the late 1970s. In most stores, there was an entire aisle that was stocked with products bearing black-and-white labels, with …

How are you using and profiting from social media sites? Here’s the probable answer: You’re using them, but not profiting from them.

That’s because your Facebook page has photographs of Sunday’s picnic, 15 comments from …

Picture yourself as the owner of a beautiful plot of land, ready to provide you with a bountiful harvest. All you have to do is to plant the seeds and nurture the crop.

You till …

Trilix, an integrated marketing and communications firm located in Johnston, has launched a new division with the hiring of Dale Engelken, former president of Genesis Marketing and Research Inc.

Trilix Research, which focuses on helping …