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Two consecutive months of sales gains may provide just enough confidence to trigger increased seasonal hiring by the nation’s retailers this year. However, the number of holiday workers added to retail payrolls in October, November …
Sales people are desperate to SELL something – but customers want to BUY. These days, fewer customers are “wanting.”
Selling versus buying is still the biggest gap in the world of sales and marketing. And …
When was the last time you told a friend about an experience that was absolutely ordinary? A meal that was good. Customer service that was adequate. Nothing really wrong, but nothing special either.
We sure …
Sales at U.S. retailers posted their largest sales increase in five months in August on strong receipts at gasoline stations and clothing outlets, according to Reuters.
The Commerce Department said on Tuesday total retail sales …
We make fun of them, we swear we never watch them – yet they are everywhere. Reality shows.
They’re both grotesque and fascinating. They also contain some marketing lessons for us all.
High Emotion/Drama: There’s …
The definition of “referral” will surprise you, and at the same time make you understand why you don’t get as many as you expect or ask for.
The definition of “referral” is: risk.
Do you …
The 39 participating restaurants in the Greater Des Moines third annual Restaurant Week earned an estimated $125,000, an estimated 30 percent increase in business compared to a regular week, according to the Greater Des Moines …
When sales are slow – as they might be for you right now (and no one knows when they’re going to speed up) – you have to look for ideas to capture more of the …
In marketing, sometimes we need to take a twist on the famous Telly Savalas line, “Who loves you, baby?” and ask “Who hates us?” I know it’s counterintuitive, but the initial pinch is worth the …
I just read this quotation: “The key to successful leadership today is influence, not authority.” WHAT? Eh, not quite.
It’s sounds good when you first hear it, but it’s completely without merit, and also downright …
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