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In last week’s column, we acknowledged that when most organizations think about announcing a rebrand, they often emphasize the wrong place. We worry about the public unveiling and often underestimate the importance of the internal …
There are many reasons why an organization would itself over the course of its history.
There might be a merger (think FedEx Office, formerly known as Kinkos), or the name may be outdated or even …
It’s mid-February, and most New year’s resolutions have already gone by the wayside. Studies show that one of the reasons we don’t achieve those January goals is that we tend to set unrealistic targets. They’re …
The Stelter Co. announced that Marianne Coppock has joined the company in the newly created position of vice president of client success. Coppock brings more than 20 years of marketing, promotions and sales leader experience to the planned …
Video, when done right, is dynamic, engaging and helps a business break through the clutter. It used to be that producing a video was time-consuming, expensive and there weren’t that many channels for sharing the …
Even if you do not sell a single thing online, odds are:
• You have a website.
• People are “shopping” you on that site, even if they know they can’t buy there.
As consumers, …
In last week’s column, we covered the power of email and some of the ways we could improve our use of this tool in 2021. I promised that we’d talk about the role that email …
As marketers, we are often drawn to whatever the hot new platform or channel is, and it’s fun to think about what strategy we might use for getting the most out of whatever new tool …
Digital marketers have long employed online search to predict how consumers will behave in the short term – will they take action in the next few minutes, hours or days. Campaigns have most often been …
In my fourth and final column of the 2021 trends series, we’re going to examine life after the cookie. Third-party cookies are data registered in a user’s browsing history. Everything we do on the web …
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