Sales and Marketing

In this third column of the 2021 trends series, I want to look at a trend that I think will be short-lived but important. While we wait for the vaccine to become widely available here …

In this second column of the 2021 trends series, I want to talk about the acceleration of e-commerce adoption. The pandemic forced many consumers to change their purchasing habits, and e-commerce was the lucky recipient. …

We often spend time thinking about how our potential customers view our products or services, but we often focus on the offering instead of the audience considering that offer. 
How would your customers classify what …

In last week’s column, I walked you through some preparatory activities you should consider if you want to write a book to use as a three-dimensional business card, business growth enhancer and credibility tool.

This …

Being the author of a business book that ties to your company’s core offerings or philosophies has been a very effective business growth strategy for many business leaders and owners. Beyond that, being a published …

Doing the hard work of figuring out your brand and brand promise is just the beginning of the journey. When we work with a client to develop their brand, we warn them that their real …