Sales and Marketing

Here we are. After 20 years of writing this column, this is my final submission. As promised, my final four columns have been focused on what I believe are the four most important elements of …

After 20 years of writing this column, I’ve decided it’s time to step aside and let someone else share their wisdom. My final four columns are focused on what I believe are the four most …

After 20 years of writing this column, I’ve decided it’s time to step aside and let someone else share their wisdom. My final four columns will be focused on what I believe are the four …

After 20 years of writing this column, I’ve decided it’s time to step aside and let someone else share their wisdom. My final four columns will be focused on what I believe are the four …

Last week we walked through the definitions of first-, second- and third-party data and how you would generate, find or purchase data at each level. In this week’s column, I’d like to explore how you …

I’m going to take a couple of weeks to focus on one of the buzzwords of the day: first-party data. It’s becoming more critical to marketers every day.

First-party data is information a company collects …

When the world experiences a short-term crisis like a storm or school shooting, it’s easy to know what to do. You mute your social media marketing for a few days out of respect for the …

In last week’s column, I applied some tough love on the idea of using influencer marketing. I wasn’t in any way suggesting that brands avoid using the power of influencer marketing. But I sounded some …