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Sales and Marketing

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From side hustle to established business

Cocoa Creative Agency was a side project that owner and creative director Terrence Thames worked on for years in between freelancing and doing video production for athletic departments at Iowa universities. 

He picked up the …
By SARAH BOGAARDS | Nov 22, 2022
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Seeking new heights

Emily Steele describes the first iteration of Hummingbirds — a marketing technology startup leveraging people’s local influence on social media to elevate local businesses — as an “experiment” and a “hypothesis.” 


It was 2018, a …
By SARAH BOGAARDS | Oct 18, 2022
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Coppock appointed CEO of the Stelter Co.

The Stelter Co. has named Marianne Coppock as its new chief executive officer, the Urbandale-based marketing agency announced. Coppock, a marketing, promotions and sales leader with more than 20 years of experience, joined Stelter in June 2021 …
By BUSINESS RECORD STAFF | Aug 26, 2022
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Des Moines advertising agency Flynn Wright expands to Sioux Falls

Des Moines-based advertising agency Flynn Wright has opened an office in downtown Sioux Falls, S.D., SiouxFalls.Business reports. Flynn Wright was founded in 1984 and has grown into a full-service agency, offering advertising, marketing, public relations, research, …
By BPC Staff | Aug 26, 2022
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MercyOne’s Pittman recognized among 50 innovative chief digital officers

Janell Pittman, MercyOne chief marketing and digital strategy officer, has been named as one of 50 innovative chief digital officers to know in 2022, as selected by Becker’s Hospital Review. Pittman, who has led MercyOne’s marketing and …
By BPC Staff | Jun 29, 2022
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Marketing: Four pillars of marketing: The right people

Here we are. After 20 years of writing this column, this is my final submission. As promised, my final four columns have been focused on what I believe are the four most important elements of …
By DREW MCLELLAN | Apr 27, 2022
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Marketing: Four pillars of marketing: Who blinks first?

After 20 years of writing this column, I’ve decided it’s time to step aside and let someone else share their wisdom. My final four columns are focused on what I believe are the four most …
By DREW MCLELLAN | Apr 19, 2022
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Marketing: Four pillars of marketing: Know who matters

After 20 years of writing this column, I’ve decided it’s time to step aside and let someone else share their wisdom. My final four columns will be focused on what I believe are the four …
By DREW MCLELLAN | Apr 13, 2022
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Marketing: Four pillars of marketing: Start with your brand

After 20 years of writing this column, I’ve decided it’s time to step aside and let someone else share their wisdom. My final four columns will be focused on what I believe are the four …
By DREW MCLELLAN | Apr 6, 2022
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Marketing: Using data in marketing

Last week we walked through the definitions of first-, second- and third-party data and how you would generate, find or purchase data at each level. In this week’s column, I’d like to explore how you …
By DREW MCLELLAN | Mar 29, 2022
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