Sales and Marketing

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Marketing: Working with influencers

One of the fastest growing marketing trends over the last five years has been working with influencers. 

An influencer is someone who has built an audience and community around a specific niche. Influencers are people …
By DREW MCLELLAN | Mar 3, 2022
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Marketing: I want to be seen

This column is the last of the trends series we’ve been working through over the past several weeks. The overarching theme to the series was that our world has been in crisis for the past …
By DREW MCLELLAN | Feb 24, 2022
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Trilix promotes chief marketing officer to president

Brett Adams has been promoted to president of Trilix, a Des Moines-based marketing agency, following the departure of Tom Senne. Adams will take on new responsibilities as president but remain in his role of chief marketing …
By BPC Staff | Feb 22, 2022
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McLellan: We crave connecting with our people

In an ongoing series, we’ve been acknowledging that 2022 is going to be a watershed year. Out of every crisis in history, moments of great reinvention and change were born, and we are going to …
By DREW MCLELLAN | Feb 17, 2022
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Marketing: What’s old is new again

For the past few weeks, we’ve been settling into the reality that 2022 is going to bring a sea change for us as business leaders. Out of every crisis in history, moments of great reinvention …
By DREW MCLELLAN | Feb 9, 2022
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Stelter Co. enters strategic partnership with Giving Docs

The Stelter Co., a Des Moines-based marketing agency that serves nonprofits, has entered into a strategic partnership with Giving Docs, a provider of online estate planning tools based in Austin, Texas. By aligning Giving Docs’ estate planning …
By BPC Staff | Feb 3, 2022
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Marketing: Let’s mix it up

For the last few weeks, we’ve been settling into the reality that 2022 is going to bring a sea change for us as business leaders. Out of every crisis in history, moments of great reinvention …
By DREW MCLELLAN | Feb 3, 2022
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McLellan: Keep it simple, stupid

For the last couple of weeks, we’ve been settling into the reality that 2022 is going to bring a sea change for us as business leaders. Out of every crisis in history, moments of great …
By DREW MCLELLAN | Jan 27, 2022
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Triplett Office Solutions acquires Primary Source

Triplett Office Solutions, located in Urbandale, has purchased Primary Source Inc, a privately held organization focused on client relationships and helping clients with promotional product marketing. “With both businesses headquartered in Urbandale and customer-service driven, it’s …
By BUSINESS RECORD STAFF | Jan 20, 2022
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Marketing: How can we go any faster?

In last week’s column, we accepted the idea that 2022 is going to bring a sea change for us as business leaders. Out of every crisis in history, moments of great reinvention and change were …
By DREW MCLELLAN | Jan 18, 2022