Sales and Marketing

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Marketing: Out of the ashes

Welcome back from our annual holiday hibernation! It’s about this time every year that organizations shake off the six weeks of family, fun, downtime and distractions and realize that they have to get back to …
By DREW MCLELLAN | Jan 13, 2022
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Marketing: Courage and conviction

As I said last week when I opened up my “wish for you” column called “Peace,” I recognize that you were not into deep thinking or reading last week – and still are not this …
By DREW MCLELLAN | Jan 5, 2022
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Marketing: Peace

Given that it’s New Year’s Eve, I assume you’re not into deep thinking or reading anything too heavy, so I thought I would tell you what I’d get you as a holiday gift if I …
By DREW MCLELLAN | Dec 28, 2021
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Integrity Marketing Group distributes $125M in cash payouts to employees

Integrity Marketing Group, a Dallas-based insurance technology company that recently acquired Brokers Clearing House in Des Moines, announced it has made an unexpected $125 million cash payout to its 5,500 employees through the company’s employee ownership plan. …
By BPC Staff | Dec 22, 2021
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Marketing: Keep your eyes on your prospects’ needs

A couple of weeks ago in this column I spoke of marketing vigilance and the importance of staying in touch with the people who matter to your business, despite how difficult it is during the …
By DREW MCLELLAN | Dec 21, 2021
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Marketing: Keep your eye on your employees’ needs

A couple of weeks ago in the column I spoke of vigilance and how difficult it is to maintain through the great holiday hibernation. I promised that we’d think through some of the most vital …
By DREW MCLELLAN | Dec 15, 2021
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Holmes Murphy announces ‘fully’ refreshed brand

Insurance brokerage Holmes Murphy has introduced a new brand campaign focused on its role as an evolving leader in the insurance industry, the Waukee-based firm announced. In this new campaign, clients will see Holmes Murphy’s employees at …
By BPC Staff | Dec 14, 2021
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Integrity Marketing Group acquires Brokers Clearing House

Integrity Marketing Group LLC, an independent distributor of life, health and wealth products, recently announced it has acquired Des Moines-based Brokers Clearing House, a brokerage general agency based in Des Moines. As part of the acquisition, Debbie …
By BPC Staff | Dec 9, 2021
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Marketing: Keep your eye on your clients’ needs

In last week’s column I spoke of vigilance and how difficult it is to maintain through the great holiday hibernation. I promised that we’d think through some of the most vital areas for us to …
By DREW MCLELLAN | Dec 9, 2021
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Marketing: Keep your eyes on the ball

We are officially in the thick of the holiday season, which means that the distractions are abundant for the next four to six weeks. It’s so easy to take our eye off the ball. But …
By DREW MCLELLAN | Dec 2, 2021