Sales and Marketing

In last week’s column I spoke of vigilance and how difficult it is to maintain through the great holiday hibernation. I promised that we’d think through some of the most vital areas for us to …

We are officially in the thick of the holiday season, which means that the distractions are abundant for the next four to six weeks. It’s so easy to take our eye off the ball. But …

It’s Thanksgiving week, and for many Americans that means Black Friday is on their radar screen. Millions were ready to queue up right after cleaning up the Thanksgiving dishes to rush into the malls or …

In the last couple of columns, we’ve been exploring how to actually launch a client satisfaction survey that will yield insights, client retention and love, and maybe even some new opportunities.

This week, I want …

In last week’s column we started the conversation about how important it is to understand how our current customers are feeling about our work, our people and our value. And yet customer satisfaction surveys are …

By default, we make a lot of assumptions in marketing. But where we can measure, we should. There may not be any area more critical for us to measure than how our current customers are …

Over the last couple of columns, we’ve been exploring some marketing ideas for delighting your team and your current customers as we wrap up 2021 and start planning for 2022.

In this final column of …

With less than 90 days until we hit Jan. 1, 2022, we have some planning to do. In last week’s column, we focused on employee communication. Employees are an often overlooked audience that has a …