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Sales and Marketing

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Marketing agency Strategic America becomes employee-owned

Strategic America, an integrated marketing agency based in West Des Moines, has changed its ownership structure and is now employee-owned, the agency announced. “At SA one of our core values is ‘put people first,'” said John …

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Marketing: How will you connect with your employees in 2022?

We are officially in the fourth quarter of 2021. 

 

It seems like just yesterday when we were all gladly waving goodbye to 2020, and yet in a blink, here we are. In the next …

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Marketing: Smart marketing on TikTok

In last week’s column, we looked at the phenomenon that is TikTok and the numbers behind the app’s success. This week, I want to examine how agencies and brands are using the incredibly popular app …

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Marketing: Understanding TikTok

TikTok is a short-form video-sharing app that allows users to create and share 15-second videos on any topic you can imagine. It’s such a phenomenon, it’s hard to fathom anyone in the U.S. not being …

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Marketing: Don’t build on rented land

Imagine if you invested a few hundred thousand dollars in building your dream home only to discover that you didn’t own the rights to the land you’d built it on. And what if, after a …

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Social Media Club Des Moines announces Hashie Award Winners

Social Media Club Des Moines hosted its annual Hashie Awards on Aug. 19 to recognize businesses’ efforts and accomplishments in social media marketing. More than 30 individuals, businesses and nonprofits received awards in 20 categories, …

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Marketing: How is AI being used by marketers today?

Last week’s column explored some of the benefits of artificial intelligence when used in marketing and some of the reasons more marketers haven’t experimented with it, let alone adopt it.


But of course some have, …

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Marketing: Are you already behind the AI curve?

McKinsey recently released a study looking at how AI-powered digital transformation was affected by the pandemic. Their data shows that 25% of almost 2,400 business leaders surveyed said they increased their adoption of artificial intelligence …

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Marketing: Are post-COVID live events possible?

My company just hosted a live event for 250 people in Chicago. It’s been years in the planning and was originally supposed to be in May of 2020. 


It exceeded my every expectation. We sold …

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Marketing: Do you serve these consumers?

In last week’s column, we talked about WGSN’s “Future Consumer 2023” study and the trends that the study revealed. The same study also identified four distinct consumer groups that deserve our attention, each with different …