AABP EP Awards 728x90

Sales and Marketing

12951

To be memorable, a business tagline must tell a story


A couple of months ago, I wrote a column saying that most tag-lines used by businesses today were a cop-out. They felt good but promised nothing. A reader wrote and asked if I’d talk about …

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Bloomberg index: Consumer confidence down

Consumer confidence fell last week to the lowest level in a month, Bloomberg reported.

The Bloomberg Consumer Comfort Index dropped to a minus 44.5 in the period ending March 6, from the prior week’s minus …

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Meredith launches social commerce site

Meredith Corp. announced plans yesterday to launch a social commerce network in partnership with Group Commerce Inc.

The new network is housed on the website http://deals.parents.com, and is designed to provide subscribers to Meredith publications …

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Mattel learning lessons on marketing a real doll

Barbie moved out of her Shanghai dream house today after Mattel Inc., the world’s biggest toymaker, closed the only store in China dedicated to its best-selling doll, Bloomberg reported.
 
Mattel didn’t cite a reason …

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Retail sales expected to post largest gain in a decade

Economists polled by MarketWatch expect a 1.4 percent gain in retail sales for February, which would put the year-on-year total up 9.3 percent, the fastest rate of growth since March 2000, when retail sales grew …

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Try ‘positive’ training


I’m in Las Vegas, where 10 of the 15 largest hotels in the world reside. Each hotel competes against the others for huge contracts. Business meetings. Conventions. Super Bowl parties. New Year’s Eve. High rollers. …

12933

Start with stellar service


We all know that there are few things more valuable to a business than happy customers. They come back for more, they tell their family and friends and create new customer opportunities for us, and …

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Same-store retail sales up in February

U.S. retailers posted a gain in same-store sales in February, driven by department stores, according to Bloomberg.

Same-store sales rose 4.3 percent overall. Revenues at J.C. Penney Co. Inc. increased by 6.4 percent, and Kohl’s …

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CDS Global hires Nesland as national sales VP

Des Moines-based CDS Global Inc. has named Sarah Nesland vice president of national sales. Nesland, who has 15 years of experience in sales, was most recently director of strategic accounts with Neustar Inc., a leading …

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Napoleon triumphs


I owe my positive attitude to Napoleon Hill. During one year of daily four-hour sessions of intensive sales and positive attitude training back in 1972, I was fortunate enough to expose myself to his success …