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The CBS-TV reality show “Undercover Boss” has captured the country’s attention. Business leaders come down from on high to anonymously work among their front-line employees. As they do, they discover the challenges that come with …
Consumer confidence climbed last week to the highest level since April 2008, according to the Bloomberg Consumer Comfort Index.
The index stood minus 39.2 in the period ended Feb. 20, compared with a minus 43.4 …
Ryan Hanser, senior vice president at Hanser & Associates, will give a presentation on social media during a professional development session of the Central Iowa chapter of the Public Relations Society of America on Thursday. …
Deals website Groupon Inc. appears to be making preparations to start operations in China, a move that could shake up the market for group buying, The Wall Street Journal reported. Chicago-based Groupon, which opened in …
You go through your ENTIRE one-hour, amazing sales presentation. You nailed it. The prospect seemed to be in agreement, even excited at times. He or she has all the logical and emotional reasons to buy, …
Today, many marketers are so enamored with social media that they’ve forgotten there are some golden oldies out there that still deliver reliable results again and again. One of the tried and true is direct …
Small businesses don’t have money and time to spend on marketing, so they tend to stick to what is cheap and proven to work, shying away from mobile marketing schemes or “daily deals” by Groupon …
Borders Group Inc., the second-largest U.S. bookstore chain, filed for bankruptcy protection after years of sharp sales declines that made it impossible to manage its crushing debt load, and said it plans to close about …
U.S. retailers saw the smallest increase in sales since a drop in June in the latest numbers from the U.S. Department of Commerce, according to Bloomberg.
Sales were up 0.3 percent in January from December. …
U.S. consumer sentiment rose to an eight-month high in early February, according to consumer surveys from Thomson Reuters and the University of Michigan, but long-term worry still exists.
The consumer sentiment index reading was 75.1 …
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