Sales and Marketing

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Online activists pile on Groupon over Super Bowl ads

Groupon’s Super Bowl ads, which linked social causes with ad pitches, drew a fast and furious online reaction, CNNMoney.com reported.

The company’s spots enlisted celebrity spokespeople for touts related to their philanthropic causes.

Actor Timothy …
By BPC Staff | Feb 7, 2011
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Improve your speaking


I give more than 75 presentations a year at annual meetings and sales meetings. There are always other presenters – CEOs and VPs of everything from finance to marketing. Most of the speakers are (to …
By JEFFREY GITOMER | Feb 4, 2011
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How to use a QR code


A Quick Response (QR) is a two-dimensional code that looks like the bar codes we’re used to seeing on products in the grocery store. Like bar codes, QR codes can be scanned by smartphone cameras. …
By DREW MCLELLAN | Feb 4, 2011
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SmartyPig wins pair of awards

Des Moines-based SmartyPig LLC’s Cash Rewards Card has been chosen as a 2011 Paybefore Awards winner by analysis website Paybefore.com.

SmartyPig was selected as a winner in two categories: Best General Purpose Reloadable Program: Online …
By BPC Staff | Feb 2, 2011
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AMA meeting canceled

The Iowa chapter of the American Marketing Association has canceled its “Being Digital: New Mktg Landscape” meeting, which was scheduled to take place from 11:30 a.m. to 1 p.m. on Wednesday at Des Moines Golf …
By BPC Staff | Feb 1, 2011
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Social media and you


Social media has changed the world. Let me clarify that statement. Social media has changed YOUR world. Whatever you’re doing online, whether it’s tweeting, LinkedIning, Facebooking or YouTubing, social media has changed your way of …
By JEFFREY GITOMER | Jan 28, 2011
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Are you ready for mobile?


In today’s media, you can’t flip a page or channel without hearing something about social media and its impact on business. We talk tweets and updates and the importance of Facebook friends.

But there’s one …
By DREW MCLELLAN | Jan 28, 2011
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Forrester: Marketers should, and will, better utilize mobile strategies

A Forrester Research report predicts marketers will spend an estimated $1 billion for mobile phone display and search advertising in 2011, according to Mobile Marketer.

“Smartphone adoption is growing and with it activities typically associated …
By BPC Staff | Jan 26, 2011
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Iowa pork exports pass $1 billion

Iowa’s annual pork exports surpassed the $1 billion mark last year for the first time in the state’s history, according to figures released today by the Iowa Department of Economic Development.

Those figures indicate that …
By BPC Staff | Jan 25, 2011
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J.C. Penney will close Southridge store

J.C. Penney Co. Inc. announced today that it will close its Southridge Mall store in an effort to improve earnings in 2012.

A Penney’s spokesman said the store, which as 76 employees, will close by …
By BPC Staff | Jan 24, 2011