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Sales and Marketing

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The new standards


The social revolution has changed the way you sell forever. Only problem is, most salespeople have no idea of that – YET.

As business social media evolves and matures, all salespeople, executives and entrepreneurs will …

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Sticky Facebook pages


With well over 500 million people on Facebook, it’s no wonder that businesses are flocking there to create fan pages for their organizations. But what should those pages contain? How should you use them to …

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Schoen to talk SEO tactics

On Feb. 16, the Business Innovation Zone will present Justin Schoen, president of eComegy LLC, who will discuss tactics to increase companies’ online footprints and how recent changes to the Google, Yahoo and Bing search …

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Online activists pile on Groupon over Super Bowl ads

Groupon’s Super Bowl ads, which linked social causes with ad pitches, drew a fast and furious online reaction, CNNMoney.com reported.

The company’s spots enlisted celebrity spokespeople for touts related to their philanthropic causes.

Actor Timothy …

12865

Improve your speaking


I give more than 75 presentations a year at annual meetings and sales meetings. There are always other presenters – CEOs and VPs of everything from finance to marketing. Most of the speakers are (to …

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How to use a QR code


A Quick Response (QR) is a two-dimensional code that looks like the bar codes we’re used to seeing on products in the grocery store. Like bar codes, QR codes can be scanned by smartphone cameras. …

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SmartyPig wins pair of awards

Des Moines-based SmartyPig LLC’s Cash Rewards Card has been chosen as a 2011 Paybefore Awards winner by analysis website Paybefore.com.

SmartyPig was selected as a winner in two categories: Best General Purpose Reloadable Program: Online …

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AMA meeting canceled

The Iowa chapter of the American Marketing Association has canceled its “Being Digital: New Mktg Landscape” meeting, which was scheduled to take place from 11:30 a.m. to 1 p.m. on Wednesday at Des Moines Golf …

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Social media and you


Social media has changed the world. Let me clarify that statement. Social media has changed YOUR world. Whatever you’re doing online, whether it’s tweeting, LinkedIning, Facebooking or YouTubing, social media has changed your way of …

12851

Are you ready for mobile?


In today’s media, you can’t flip a page or channel without hearing something about social media and its impact on business. We talk tweets and updates and the importance of Facebook friends.

But there’s one …

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