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Sales and Marketing

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Forrester: Marketers should, and will, better utilize mobile strategies

A Forrester Research report predicts marketers will spend an estimated $1 billion for mobile phone display and search advertising in 2011, according to Mobile Marketer.

“Smartphone adoption is growing and with it activities typically associated …

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Iowa pork exports pass $1 billion

Iowa’s annual pork exports surpassed the $1 billion mark last year for the first time in the state’s history, according to figures released today by the Iowa Department of Economic Development.

Those figures indicate that …

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J.C. Penney will close Southridge store

J.C. Penney Co. Inc. announced today that it will close its Southridge Mall store in an effort to improve earnings in 2012.

A Penney’s spokesman said the store, which as 76 employees, will close by …

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Bye-bye, business card


I was in Las Vegas at The Palazzo having coffee at Espressamente Illy, where they serve (arguably) the world’s best java. At the bar, I noticed someone obviously not from America. (Fashion reveals all.)

“Where …

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Always stay focused


There are many ways a business can get bigger – more customers, additional sales, staff size or even product or service offerings. Growth in any of these areas can result in bottom-line growth as well. …

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Des Moines welcomes third-party coupon providers


Last year, All Play owner Eric Hatfield decided to promote gift cards for the holiday season, but he sold fewer than 100.

This year, the restaurant and arcade decided to go with a deal from …

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Second GuacUp event scheduled

Local blogger Emily Beckmann has organized her second GuacUp. The networking event, which is scheduled to take place from 5:30 to 8:30 p.m. Thursday at Dos Rios Cantina & Tequila Lounge, 316 Court Ave., was …

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Starbucks will “super-size” it

Starbucks Corp. will offer a new plus-sized iced drink beginning this week. The “Trenta” will be 31 ounces — one ounce shy of a quart — and available for iced coffee, Tazo shaken iced tea …

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What are you asking?


Tonight is the last night of “Larry King Live.” I don’t watch a lot of television, but I’m compelled to see what his last night will look like. He has interviewed thousands of people, every …

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Marketing by iPad


I suspect that many of you received iPads as holiday gifts last month. Now you’re trying to justify to family and friends exactly why you need this absolutely awesome toy.

Here’s the good news: You …