AABP EP Awards 728x90

Sales and Marketing

12866

How to use a QR code


A Quick Response (QR) is a two-dimensional code that looks like the bar codes we’re used to seeing on products in the grocery store. Like bar codes, QR codes can be scanned by smartphone cameras. …

DSC 6869

SmartyPig wins pair of awards

Des Moines-based SmartyPig LLC’s Cash Rewards Card has been chosen as a 2011 Paybefore Awards winner by analysis website Paybefore.com.

SmartyPig was selected as a winner in two categories: Best General Purpose Reloadable Program: Online …

DSC 6869

AMA meeting canceled

The Iowa chapter of the American Marketing Association has canceled its “Being Digital: New Mktg Landscape” meeting, which was scheduled to take place from 11:30 a.m. to 1 p.m. on Wednesday at Des Moines Golf …

12850

Social media and you


Social media has changed the world. Let me clarify that statement. Social media has changed YOUR world. Whatever you’re doing online, whether it’s tweeting, LinkedIning, Facebooking or YouTubing, social media has changed your way of …

12851

Are you ready for mobile?


In today’s media, you can’t flip a page or channel without hearing something about social media and its impact on business. We talk tweets and updates and the importance of Facebook friends.

But there’s one …

DSC 6869

Forrester: Marketers should, and will, better utilize mobile strategies

A Forrester Research report predicts marketers will spend an estimated $1 billion for mobile phone display and search advertising in 2011, according to Mobile Marketer.

“Smartphone adoption is growing and with it activities typically associated …

DSC 6869

Iowa pork exports pass $1 billion

Iowa’s annual pork exports surpassed the $1 billion mark last year for the first time in the state’s history, according to figures released today by the Iowa Department of Economic Development.

Those figures indicate that …

DSC 6869

J.C. Penney will close Southridge store

J.C. Penney Co. Inc. announced today that it will close its Southridge Mall store in an effort to improve earnings in 2012.

A Penney’s spokesman said the store, which as 76 employees, will close by …

12837

Bye-bye, business card


I was in Las Vegas at The Palazzo having coffee at Espressamente Illy, where they serve (arguably) the world’s best java. At the bar, I noticed someone obviously not from America. (Fashion reveals all.)

“Where …

12838

Always stay focused


There are many ways a business can get bigger – more customers, additional sales, staff size or even product or service offerings. Growth in any of these areas can result in bottom-line growth as well. …