Sales and Marketing

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Bye-bye, business card


I was in Las Vegas at The Palazzo having coffee at Espressamente Illy, where they serve (arguably) the world’s best java. At the bar, I noticed someone obviously not from America. (Fashion reveals all.)

“Where …

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Always stay focused


There are many ways a business can get bigger – more customers, additional sales, staff size or even product or service offerings. Growth in any of these areas can result in bottom-line growth as well. …

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Des Moines welcomes third-party coupon providers


Last year, All Play owner Eric Hatfield decided to promote gift cards for the holiday season, but he sold fewer than 100.

This year, the restaurant and arcade decided to go with a deal from …

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Second GuacUp event scheduled

Local blogger Emily Beckmann has organized her second GuacUp. The networking event, which is scheduled to take place from 5:30 to 8:30 p.m. Thursday at Dos Rios Cantina & Tequila Lounge, 316 Court Ave., was …

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Starbucks will “super-size” it

Starbucks Corp. will offer a new plus-sized iced drink beginning this week. The “Trenta” will be 31 ounces — one ounce shy of a quart — and available for iced coffee, Tazo shaken iced tea …

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What are you asking?


Tonight is the last night of “Larry King Live.” I don’t watch a lot of television, but I’m compelled to see what his last night will look like. He has interviewed thousands of people, every …

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Marketing by iPad


I suspect that many of you received iPads as holiday gifts last month. Now you’re trying to justify to family and friends exactly why you need this absolutely awesome toy.

Here’s the good news: You …

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Exhibit explores China’s young consumers

What began as summer research into Chinese life and culture is now a new exhibit opening Jan. 18 in the Collier Heritage Room of Drake University Cowles Library. The exhibit, titled “Young Adult Identity and …

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Dive into social media


Every time I’m in front of an audience, I ask two questions:

1. How many of you have some social media involvement? (Almost everyone’s hand goes up.)

2. How many of you wish you were …

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In 2011, be resolute


I’m not a big fan of New Year’s resolutions. The truth is, they come pre-loaded with the idea that we’re not really all that serious about them and no doubt will abandon them by February …

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