AABP EP Awards 728x90

Sales and Marketing

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Exhibit explores China’s young consumers

What began as summer research into Chinese life and culture is now a new exhibit opening Jan. 18 in the Collier Heritage Room of Drake University Cowles Library. The exhibit, titled “Young Adult Identity and …

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Dive into social media


Every time I’m in front of an audience, I ask two questions:

1. How many of you have some social media involvement? (Almost everyone’s hand goes up.)

2. How many of you wish you were …

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In 2011, be resolute


I’m not a big fan of New Year’s resolutions. The truth is, they come pre-loaded with the idea that we’re not really all that serious about them and no doubt will abandon them by February …

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Marketing, social media meetup planned Jan. 13

Members of the Iowa chapter of the American Marketing Association and the Social Media Club of Des Moines plan to meet at Mickey’s Irish Pub in Clive on Jan. 13 from 5:30 to 9 p.m.. …

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What worked in 2010?


As a pilot might say to air traffic control, “We’re about ready to request clearance for pushback.”

2010 is pretty much gone. I’m hoping we can hang on to it for just a few more …

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Inspiration from Rohn


I just completed my intense Las Vegas Boot Camp weekend at the fabulous Green Valley Ranch Resort & Spa. Everyone left enriched and inspired (me included).

I invited some of the best presenters in the …

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Consumer spending could prompt more mergers

U.S. consumers put the brakes on dealmaking in 2010, but may be the accelerator in 2011, according to Bloomberg.

Mergers and acquisitions topped $2 trillion this year, which was the first increase in three years …

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Travel marketing firm must change practices

Ambassadors Group Inc., the marketing company for People to People International, has agreed to change the marketing of travel programs in Iowa in compliance with the Iowa Consumer Fraud Act, Attorney General Tom Miller announced …

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Consumer confidence down, retail spending up

How good is the economy? Sometimes it’s hard to tell.

Consumer confidence is down, according to New York-based research firm Conference Board Inc., whose Consumer Confidence Index dropped from 54.3 in November to 52.5 in …

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How much did we spend on Christmas?

Consumers spent $36.4 billion in the 2010 holiday shopping season, a 15.4 percent increase from the prior year, according to a new survey, MarketWatch.com reported. The survey from MasterCard Advisors SpendingPulse tracked national retail and …