Sales and Marketing

Next year might be the year. If it is, will it be yours?

At this moment, it appears as though the economy is gaining a little momentum. The automobile industry is in slight rebound. Interest …

Last week, we began exploring trendwatching.com’s top 11 consumer trends for 2011. I’ve gone through all the trends and pulled out two that I believe every business, big and small, should be tracking for this …

When deciding on a name that best fits their start-up companies, business owners typically consider what messages the moniker will convey to target audiences.

Some owners pick traditional names that signify the products and services …

In order to retain a competitive edge in the marketplace, commercial real estate brokers rely on obtaining precise data about the office, retail and industrial properties they hope to lease or sell.

Xceligent Inc., a …

Slate.com published an article by James Ledbetter titled “Death of a Salesman. Of Lots of Them, Actually. The troubling disappearance of salesmen and how it helps explain America’s economic woes.”

Ledbetter claims that thousands of …

Our friends at trendwatching.com track, watch and anticipate trends that will affect us as consumers, as business leaders and owners, and certainly as marketing professionals.

They just released their top 11 consumer trends for 2011. …

Don’t let the holiday retail numbers fool you.

Local economic experts warn that despite the National Retail Federation’s forecast of a 2.3 percent sales increase this holiday season, the numbers might not indicate what everybody …