Greg Hoffman, Nike’s former chief marketing officer, will be the speaker at Drake University’s fall Bucksbaum Lectureship in Business. Hoffman’s lecture will cover how to build strong emotional connections between brands and consumers while emphasizing creativity, authenticity and social impact in marketing, a press release said. Hoffman was Nike’s CMO for over 27 years. He has also founded Modern Arena, a brand leadership platform. The lecture is free and open to the public. The event is on Nov. 14 at 7 p.m. at Drake University’s Knapp Center. It will also be livestreamed at live.drake.edu.