Marketing agency B2E Direct Marketing announced that it has changed its name to B2E Data Marketing. The new name reflects the importance of data in the evolution of marketing, B2E’s president, Keith Snow, said in a release. “Our expertise is in the data, and we wanted our name to represent what we do best,” he said. The new name also reflects B2E’s ability to provide data marketing services across all channels, not just direct mail, Snow said. Founded in 2003, the East Village-based firm works with several different types of organizations, from marketing agencies and corporate marketing teams to nonprofits.