Eight Seven Central wins Silver Addy for beer hall branding campaign

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Eight Seven Central, a Des Moines-based design and screen print studio, won a Silver Addy award at the American Advertising Awards annual national conference on June 8. The firm received the award for its integrated brand campaign for the Hall at the Foundry, a food and beverage hall that’s one of three venues in the historic renovated Valley Junction building in West Des Moines. Much of the signage designed for the Hall implies it has always been part of the building through positioning and use of materials such as cut metal and routed wood that would have been used at the turn of the 20th century. The winning firms were selected from more than 34,000 entries nationally and won at local and regional levels before advancing to the national competition.