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Forty Under 40: Brooke Mickelson

Owner, Brookies

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What are your goals in your role at your company?
To grow into a well-known lifestyle brand enabling Brookies to motivate others and create products that enhance the industry and add benefit toward families. Projects include a lifestyle blog, children’s book, coloring book, and Brookies line of sprinkles, as well as motivational speaking engagements and instructional baking classes.  

What are your goals for community involvement?
The Iowa Wave Shirt team goal is to continue growing awareness in fundraising efforts for the University of Iowa Stead Family Children’s Hospital. Specific goals include seeing 70,000 Iowa fans in Wave T-shirts and to be a strong financial contributor toward transportation of children across the state of Iowa through air travel.

What’s your biggest passion, and why?
My biggest passion is helping others. I love motivating individuals and feel very passionate about bringing individual talents together to achieve a greater goal. Each of us has God-given talents, and we are all strong and uniquely perfect in or own ways. Together we can achieve more.

What is it that drives you?
My endless drive comes from having lost both of my parents at a young age. Every day I strive to be better and find joy in knowing that anything that comes my way, I can overcome due to the strong morals and character my parents taught me and letting their legacy live on.

What are your future aspirations?
I would love to launch a children’s book series as well as create success while raising four strong, confident, young men. Growing brand recognition and maintaining a successful home base are extremely important to me as well as integrating my sons’ own unique talents of baking craftsmanship and production of new products.


          
Reasons she’s a Forty:

1.) Brooke is a co-founder of the Iowa Wave Shirt, which raised over $440,000 for children at University of Iowa Stead Family Children’s Hospital.
2.) When her youngest son was born with a life-threatening genetic condition, she managed his direct medical care while continuing to run her business and family.
3.) She was Miss Iowa USA in 2004 and she traveled the state supporting breast cancer awareness, the illness her mother passed away from in 2005.
4.) She found success in starting a mom/baby stroller fitness business in 2010 when she was a personal fitness instructor.

 

See all 2018 honorees