Fractional services firm launches in Des Moines

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Leverage4, a Des Moines-based broker of independent contractors, freelancers and fractional services, has announced its launch in the Des Moines market. According to a news release, the company’s business model aims to provide an alternative to hiring by connecting businesses with independent contractors for services as they need them. Leverage4 can connect businesses with talent in marketing, finance, technology and operations, the release said. “We’re thrilled to enter the Des Moines business community,” Lori Gelhaar, managing partner of Leverage4, said in a prepared statement. “Our mission is to give organizations the flexibility to move quickly in response to market changes by connecting them with expert contractors. We know Des Moines business owners, especially now and more in the immediate future, will benefit from this model by saving time, money and resources.”