Insurance brokerage Holmes Murphy has introduced a new brand campaign focused on its role as an evolving leader in the insurance industry, the Waukee-based firm announced. In this new campaign, clients will see Holmes Murphy’s employees at the forefront, exhibiting that the company is fully invested in its people, clients and community — showcasing the care behind the work and what is unique to the individuals making the company thrive, the firm said in a release. “From the moment our leadership teams began discussing where we wanted to take Holmes Murphy next, we knew we needed a brand that could care for and evolve to the environment around us,” said Dan Keough, Holmes Murphy chairman and CEO. “We also know how important it is to show the hearts and minds of our people, as they are truly the engine behind creating exceptional experiences for our clients. This new brand helps us deliver on both.”