Hy-Vee announced that it is partnering with the Caitlin Clark Foundation to support childhood nutrition by raising funds for local food banks across the Midwest in March. Throughout the month, customers will be able to round up their purchases to the nearest dollar during checkout, with all funds collected at the stores going directly to the Caitlin Clark Foundation, which will then work with local Feeding America partner food banks. According to a news release, the mission of the Caitlin Clark Foundation is to uplift and improve the lives of youth and communities through
education, nutrition and sports. “Hy-Vee was the first company to sponsor Caitlin Clark in 2021 under her first NIL deal. We have been honored to be an integral partner throughout her basketball career,” Matt Nickell, vice president of sports marketing at Hy-Vee, said in a prepared statement.