Hy-Vee Inc. announced today the launch of its newest subsidiary, Vivid Clear Rx. The new subsidiary will offer pharmacy benefit management services to Hy-Vee’s more than 88,000 employees as well as to other employers. “Health care spending continues to be a leading concern for employers across the country, and every business wants to make sure they are providing the best benefits for their employees at the best value,” said Randy Edeker, Hy-Vee chairman, CEO and president. “With the launch of Vivid Clear Rx, we’re leveraging our experience in the pharmacy industry and the expertise we’ve gained from serving millions of pharmacy patients to help other employers make the most of every health care dollar they’re investing in their employees.” The new venture is a partnership with Boston-based RxSense, and will use RxSense’s full-service suite of modules for pharmacy benefit management that will supplement assets that Hy-Vee already owns and operates, the companies said. Mike Agostino, senior vice president for pharmacy business development at Hy-Vee, is now also president of Vivid Clear Rx. “We look forward to helping Hy-Vee and many other employers around the country gain better insights into their pharmacy benefits spending as well as bring greater value to their health care programs,” Agostino said. To learn more about Vivid Clear Rx and its service offerings, visit www.vividclearrx.com.